According to a recent web study, 75% of people decide your credibility based on your web design. Whether you are going to develop a website, a web app, or a mobile app, you need to be really particular about web design. Remember that website design only talks about the design of a website, but web design has broader scope and prospects.
It is important to know the importance of good web design. It helps you create a user-centric design and offers successful functioning.
Following reasons explain why good web design is important:
Usability
A good web design enhances usability. It adds to the user experience and interaction. When it comes to the websites, 86% visitors that visit your website come for products and services, 65% seek contact information, and 52% look for the About Us page. So when designing a website, it is essential to include these sections to make it easier for the visitor to learn.
If your design does not make finding these things possible, your visitor is most likely to click the back button and shut your website.
Good web design is the one that takes an organized and systematic approach. While you design, keep these features in mind.
Easy navigation
Navigation is another critical element of web design. Good web design allows for easy and swift navigation. The elements such as speed, site structure, and URLs play a significant role in navigation.
A good approach for easy navigation comes from Hick's law, which states that the simpler, the better.
As little choices as you offer your visitors, the quicker does he take the decision. This way, it helps you design action-based navigation so that it reaps higher profits and more benefits.
Conversion
Talking about the action-based design, another thing that comes to mind is conversion. Good web design also helps in conversion. While it is most important for business websites and apps, it is becoming crucial for other types of the website as well.
Today, there are different ways of earning through a website rather than just selling products and services. Thus, conversion has become a key factor for all the different websites and applications.
Good web design ensures that a visitor is attracted to a call-to-action button you desire him to click. By highlighting important objects, adding headers, and offering a convenient layout, web design leads towards conversions.
Credibility and Trust
If you are new to the digital world, you must know the importance of establishing credibility and trust. Whether you are going to launch a website or an app, you need to gain the user's trust. Only then, your audience believes in you and finds you reliable.
A good web design largely contributes towards brand credibility and trust. It entails the professionalism that you hold. Other than that, it also defines brand consistency. With solid and unique web design, you can make a great reputation. When your web design knows you, you win among your competitors.
Responsiveness
Another important thing that a good web design delivers is responsiveness. It makes your website mobile-friendly and your mobile app web-friendly. So no matter how your audience reaches you, the experience is always great.
Responsiveness is also an immediate requirement of SEO. Better you hold up to SEO, the higher you rank on the search engine.
Verdict
Good web design offers a variety of benefits. Each of those benefits is important to catch success. If you are looking for good web design in Brisbane, Conveyz has professional web designers in town.