Local SEO – Grow your Local business

Search engine optimization (SEO) is one part of internet marketing. SEO is used for website promotion and it requires some technical knowledge and some basic html rules. With the help of seo technique one can optimization web pages or whole websites to make them search engine friendly. You must follow some of basis rules to optimize web page.

Search engine optimization help to increase web traffic from direct search engine. Most of 75% people are come to search engine to find. When someone searches with entering a phrase in search engine. it will show top 10 results. That is called organic SERP (Search Engine Result Page). This will be done with help of seo. Another method is paid listing where you have to pay amount on keywords. That is shown side by of organic result on major search engine so before doing SEO work make a master plan.

How search engine works

When search engine come to your website to see content. It is called crawling. This is done with a piece of software that is called a robot. (Googlebot in case of Google). It follow link from one page to another page. It starts from home page and index each and every pages in the website. It stores all information to a giant database. It will visit time to time to your website to index website. It will calculate a relevancy of content in website. There are different algorithms to calculate relevancy. Each algorithm has unique weight for common factors like Meta tags, links, keyword density etc. so that every search engine give different result page for same keyword phrase.

Crawler is not human being so it can not see about flash, graphics, JavaScript, frame, password protect pages. After your page is indexed it will shown on major search engine. When someone searches keyword related your website content then search engine show result according to its database indexed.

Research Right Keywords

Keyword or Phrase is most important factor to optimize the site in small business seo Brisbane and also important in search engine ranking. First thing to optimize your site is to find right keywords. It is little bit confusing to select the right keyword but with little search you can select right keyword easily.

Find and select keywords

In search engine optimization competition is very tough for better ranking. To be in top ranking for 2 or 3 word search terms is more realistic goal. It is not easy to be in top ten for a week because the competition for one word is very fierce. Other site is replacing your site position and your site will be fallen out of first 30 results.

Before you start, the first thing is to find keywords that best describe your website content. You can easily find what user want and what is search terms they use to find things. You can also think about synonyms. Some they use different phrase to find for same thing but do not optimize your website with every synonym words. Try to find those words that best describe your content, product or services you provide. There are many keyword tools is available free and paid both like word tracker, overture. You can use free version word tracker also. This keyword tool give top hundred search terms of major search engine that are entered by the end user for searching something they want. You can also use Google suggestion tool to find the hot phrases.

If you are site new then don’t select one or two word phrase because of tough competition. You must select long tail keyword phrase because they have least competition and after some time you can go with one and two phrase.